Our Philosophy

We are customer focused! We want to make sure that Romaine’s is around for years to come, and the only way that we can do that is by serving our customers the best we know how. We only want to carry products that we can stand behind and that our customers will love to have in their home!

Our Story

Romaine’s Mattress King started back in 1959 with my Grandparents, Don and Romaine Heaton, selling unfinished furniture and mattresses. My father, Carey Heaton, eventually started manufacturing our own mattresses and decided we needed to become the “King” of mattresses. So, Romaine’s eventually started carrying all of the big name mattress brands, and has had 101 different mattresses on our showroom floor for the last 30 years.

In order to better serve our community, we’ve also expanded our business into other furniture, including living room and bedroom sets. And to make sure we always have enough inventory, we even built a 30,000 square foot warehouse. This means that when our customers buy it today they can have it today.

As the third generation here at Romaine’s, I’m excited to continue our business and to serve our customers in the area. To help with that goal, we’re currently in the process of building a new store where we plan to combine all of our products into one location!

When you shop with Romaine’s you can buy with confidence. We’ve been in business for over 60 years and, and we expect to be the “King” for many more to come!

Jake Heaton, Owner

Our Brands

At Romaine’s, we carry the largest selection of mattresses in the area, from the top brands in the industry! Come in and “test sleep” our mattresses to see for yourself!

Our Products

Not only do we carry the largest selection of mattresses in the area, we also carry sofas, furniture, and other decor to help make your house a home!

Why Us?

We will beat anyone’s price in town! Our “everyday low price” will beat our competitors even when they have their “door buster sale”. Stop in today and experience why Romaine’s is the King!

  • Went in looking for a new bed for my daughter. Kris was very helpful, greeted us as soon as we walked in. Showed us the different mattresses and didn’t try... read more

    Sarah Fine Avatar Sarah Fine
    January 19, 2022

    Excellent selection in a clean and well organized store. Jake was knowledgeable of the product and very helpful. The prices were the best I've found in town. Fun decorating ideas... read more

    Britney Morgan Avatar Britney Morgan
    November 26, 2021
  • I love this furniture store they are so awesome

    Lori Jackson Avatar Lori Jackson
    November 10, 2021

    Worst experience ever! Apparently you have to wLk on egg shells. Apparently I offended the owner when we walked in the door, but I will never be back, nor... read more

    Lisa Ann Jones Woods Avatar Lisa Ann Jones Woods
    September 23, 2021
  • really nice very helpful that's what we needed in the best way quickest way possible!

    Chelsea Austin Avatar Chelsea Austin
    September 11, 2021

    We got the most amazing service and products at Romaine's! went in and picked out a mattress with an adjustable base angle they were able to deliver it the next... read more

    Kimberly Roth Avatar Kimberly Roth
    August 29, 2021
  • Kris did awesome. hooked me up with bunkbed for my girls. 5 stars from me.

    Matt Teeples Avatar Matt Teeples
    May 1, 2021

    Such awesome experience here and got my husband and In a much needed mattress that is amazing! Kris was very informative and didn’t rush us on trying mattresses out.

    Nisha Villa Avatar Nisha Villa
    April 3, 2021
  • Kris helped us out with choosing our new mattress and helped us choose the best mattress in the store. Really friendly and helpful. Everybody should go to them.

    Sammy Villa Avatar Sammy Villa
    April 3, 2021

    My husband and I went looking for a mattress worried it would be difficult to find anything in our price range. We were prepared to spend an entire day shopping... read more

    Demarie Barnes Avatar Demarie Barnes
    March 24, 2021
  • After visiting 5 mattress store we ended up at romaines and had Jake helped us. I wish we would have gone there first. He was super awesome to get along... read more

    Lisa Sheppick Avatar Lisa Sheppick
    March 19, 2021

    Jake was super helpful and great to work with. Would recommend to anyone looking for a new bed.

    Candra Smith Avatar Candra Smith
    February 4, 2021
  • amazing customer service! they took amazing care of us and was super patient with my 2 year old! definitely would go back again!

    Erica Catalan Avatar Erica Catalan
    January 16, 2021

    awesome customer service. took great care of us. will recommend to anyone looking for a new mattress

    Jill Westergard Avatar Jill Westergard
    January 16, 2021
  • awesome customer service! they took great care of us.

    Milo Catalan Avatar Milo Catalan
    January 16, 2021

    Super great to work with! Their salesmen are extra friendly. I'd recommend them to anyone.

    Brindi Neeley Edwards Avatar Brindi Neeley Edwards
    November 28, 2020
  • Awesome customer service and best prices. If you haven't bought from them your missing out on the best deals in town

    Sandy N David Bailey Avatar Sandy N David Bailey
    November 13, 2020

    We worked with Jake Heaton to find the right bed for my wife and I. We settled on an adjustable queen that was a comfortable mattress. After spending a few... read more

    Glen Ogden Avatar Glen Ogden
    October 26, 2020
  • They described the mattress qualities perfectly on what I wanted and they were so patient with me and my fiancé they helped me a lot to find the right mattress... read more

    Ammon March Avatar Ammon March
    September 13, 2020

    Awesome customer service!

    Rosa Ochoa Avatar Rosa Ochoa
    August 29, 2020

We Are The King!

Come visit our store today and experience true quality and service.


401 E Street
Idaho Falls, ID 83402