We are customer focused! We want to make sure that Romaine’s is around for years to come, and the only way that we can do that is by serving our customers the best we know how. We only want to carry products that we can stand behind and that our customers will love to have in their home!
Romaine’s Mattress King started back in 1959 with my Grandparents, Don and Romaine Heaton, selling unfinished furniture and mattresses. My father, Carey Heaton, eventually started manufacturing our own mattresses and decided we needed to become the “King” of mattresses. So, Romaine’s eventually started carrying all of the big name mattress brands, and has had 101 different mattresses on our showroom floor for the last 30 years.
In order to better serve our community, we’ve also expanded our business into other furniture, including living room and bedroom sets. And to make sure we always have enough inventory, we even built a 30,000 square foot warehouse. This means that when our customers buy it today they can have it today.
As the third generation here at Romaine’s, I’m excited to continue our business and to serve our customers in the area. To help with that goal, we’re currently in the process of building a new store where we plan to combine all of our products into one location!
When you shop with Romaine’s you can buy with confidence. We’ve been in business for over 60 years and, and we expect to be the “King” for many more to come!
Jake Heaton, Owner
At Romaine’s, we carry the largest selection of mattresses in the area, from the top brands in the industry! Come in and “test sleep” our mattresses to see for yourself!
Not only do we carry the largest selection of mattresses in the area, we also carry sofas, furniture, and other decor to help make your house a home!
We will beat anyone’s price in town! Our “everyday low price” will beat our competitors even when they have their “door buster sale”. Stop in today and experience why Romaine’s is the King!
Went in looking for a new bed for my daughter. Kris was very helpful, greeted us as soon as we walked in. Showed us the different mattresses and didn’t try... read more
January 19, 2022
Excellent selection in a clean and well organized store. Jake was knowledgeable of the product and very helpful. The prices were the best I've found in town. Fun decorating ideas... read more
November 26, 2021
I love this furniture store they are so awesome
November 10, 2021
Worst experience ever! Apparently you have to wLk on egg shells. Apparently I offended the owner when we walked in the door, but I will never be back, nor... read more
September 23, 2021
really nice very helpful that's what we needed in the best way quickest way possible!
September 11, 2021
We got the most amazing service and products at Romaine's! went in and picked out a mattress with an adjustable base angle they were able to deliver it the next... read more
August 29, 2021
Kris did awesome. hooked me up with bunkbed for my girls. 5 stars from me.
May 1, 2021
Such awesome experience here and got my husband and In a much needed mattress that is amazing! Kris was very informative and didn’t rush us on trying mattresses out.
April 3, 2021
Kris helped us out with choosing our new mattress and helped us choose the best mattress in the store. Really friendly and helpful. Everybody should go to them.
April 3, 2021
My husband and I went looking for a mattress worried it would be difficult to find anything in our price range. We were prepared to spend an entire day shopping... read more
March 24, 2021
After visiting 5 mattress store we ended up at romaines and had Jake helped us. I wish we would have gone there first. He was super awesome to get along... read more
March 19, 2021
Jake was super helpful and great to work with. Would recommend to anyone looking for a new bed.
February 4, 2021
amazing customer service! they took amazing care of us and was super patient with my 2 year old! definitely would go back again!
January 16, 2021
awesome customer service. took great care of us. will recommend to anyone looking for a new mattress
January 16, 2021
awesome customer service! they took great care of us.
January 16, 2021
Super great to work with! Their salesmen are extra friendly. I'd recommend them to anyone.
November 28, 2020
Awesome customer service and best prices. If you haven't bought from them your missing out on the best deals in town
November 13, 2020
We worked with Jake Heaton to find the right bed for my wife and I. We settled on an adjustable queen that was a comfortable mattress. After spending a few... read more
October 26, 2020
They described the mattress qualities perfectly on what I wanted and they were so patient with me and my fiancé they helped me a lot to find the right mattress... read more
September 13, 2020
Awesome customer service!
August 29, 2020
We Are The King!
Come visit our store today and experience true quality and service.
401 E Street
Idaho Falls, ID 83402